Building an engaged audience doesn’t have to be complicated or expensive. With just $7 a day, you can use Facebook ads to drive targeted traffic to your blog, where readers will discover valuable content, stick around, and return until they trust you enough to buy. This strategy turns casual visitors into loyal customers—without hard selling.

Step 1: Choose a High-Value Blog Post

Your ad needs to send people to a blog post that is:

• Highly useful and engaging—solves a problem or answers a pressing question
• Easy to read and navigate—keeps them scrolling and clicking through
• Strategically structured—leads them to related content and a valuable offer

If you don’t already have a great post, create one that delivers immediate value but leaves them wanting more. Include internal links to related posts and a strong call to action (like subscribing to your email list or checking out a deeper resource).

Step 2: Run a Facebook Traffic Ad

Instead of engagement ads, use the Traffic objective to send visitors to your blog. This tells Facebook to show your ad to people most likely to click through and read.

In Meta Ads Manager, set up a new campaign, select “Traffic” as your goal, and enter your blog post’s URL as the destination.

Step 3: Target the Right Audience

To get high-quality traffic, refine your audience:

• Interest-Based Targeting: Choose interests relevant to your niche
• Lookalike Audiences: If you have existing traffic or email subscribers, target people similar to them
• Retargeting: Show ads to people who have visited your site but haven’t bought yet

For the best results, keep your audience broad (500K–2M people) and let Facebook optimize delivery.

Step 4: Keep Readers on Your Blog

Getting clicks is only the first step—now you need to keep visitors engaged so they explore more pages, return later, and eventually buy. Here’s how:

• Use strong internal links—guide them to other useful posts
• Make your site visually appealing—easy to read, fast-loading, and mobile-friendly
• Offer a compelling lead magnet—a free resource in exchange for their email
• Use retargeting pixels—track visitors and show them follow-up ads

If your blog content is compelling, readers will naturally come back—building trust over time.

Step 5: Introduce Your Offer Naturally – But Often

Instead of pushing sales at the top, let trust do the work. Deliver very high value, and very high interest, first. In your blog posts, you can mention your offer subtly, positioning it as the next logical step.

• Include a soft CTA—“Want a deeper dive? Check out my [product].”
• Send them to an in-depth landing page—not just a generic sales page
• Use email marketing—capture leads and nurture them with valuable follow-ups
• Make the offer, low-key but unmistakable: At the end of every blog article, make sure you offer them your course, or  your software, or your services, your goods, whatever is a main focus of sales for your business. 

By consistently delivering value, you create an audience that wants to buy from you—because they already trust you, and because you give them an extremely valuable offer at a fair price they’re happy to pay.