Great copywriting isn’t just about words—it’s about psychology, persuasion, and clarity. But even experienced marketers fall into costly traps that hurt their bottom line. The good news? ChatGPT can help you fix these issues fast. That said, AI isn’t a magic bullet—your human copywriting and editing skills (or those of someone you hire off of UpWork or other high-end freelance marketplace) are still essential to refine and perfect the final product. Let’s dive into the five biggest mistakes and how to solve them.

1. Weak or Confusing Headlines

Your headline is the first (and sometimes only) thing people read. If it doesn’t hook attention immediately, your entire message is lost. A weak headline means fewer clicks, lower conversions, and wasted marketing dollars.

Fix it with ChatGPT: Use ChatGPT to generate multiple headline variations based on your key selling points. Then, use your human judgment to choose the strongest one and refine it for maximum impact.

2. Focusing on Features Instead of Benefits

Customers don’t care about what your product does—they care about how it makes their life better. Too many businesses list features without translating them into benefits.

Fix it with ChatGPT: Ask ChatGPT to rewrite feature-heavy copy into benefit-driven messaging. Your copywriting skills come into play when tweaking AI-generated text to match your brand’s tone and make it truly compelling.

3. Overcomplicated, Jargon-Heavy Language

If your copy is dense or filled with industry jargon, potential customers will tune out. Clarity sells—confusion doesn’t.

Fix it with ChatGPT: Paste your draft into ChatGPT and ask it to simplify the language while maintaining professionalism. But remember—AI can’t always judge the nuances of audience expectations, so your editing skills are key in finalizing the message.

4. Lack of a Clear Call to Action (CTA)

If your copy doesn’t guide the reader toward a specific action, they won’t take one. A vague or missing CTA means lost revenue.

Fix it with ChatGPT: Have ChatGPT suggest strong, clear CTAs tailored to your audience. Then, apply your expertise to refine the phrasing and test different versions for maximum conversions.

5. Not Editing for Emotional and Persuasive Impact

Even AI-generated copy can sound robotic if not fine-tuned. Raw AI output often lacks emotional nuance and true persuasive depth.

Fix it with ChatGPT: Generate a draft with ChatGPT, then use your human copywriting instincts to enhance emotional appeal, storytelling, and brand voice. AI can assist, but the final magic comes from a skilled human touch.

The Bottom Line

ChatGPT is an incredible tool that can speed up the writing process, generate ideas, and optimize messaging. But AI isn’t a replacement for human copywriters / copyeditors —it’s an assistant that needs your strategic input. Mastering both AI and traditional copywriting skills will give you an unbeatable edge in marketing.

🚀 Want a structured way to sharpen your skills? My Side-Gig Copywriter in 6 Days and Master AI Copywriting & Strategy in 6 Days courses guide you step by step. Grab them both now (or dive in daily, if you're already a student) and start transforming your copywriting and profits today!