So you want to make extra money as a copywriter, but you don’t have months to learn, build a website, or jump through unnecessary hoops? Good. You don’t need all that. The minimalist approach to becoming a side-gig copywriter is about cutting out the fluff, focusing on what matters, and landing paid gigs fast. Here’s how.

Step 1: Learn a Bit of Basics (Fast)

Forget the idea that you need to become a copywriting expert before you start. Instead, focus on learning one type of copy well. This keeps you from feeling overwhelmed and gets you to the earning stage faster.

Three great options to start with:

• Landing pages – Businesses always need these to convert visitors into leads or customers.

• Humanized AI-generated blog articles – AI is everywhere, but businesses need writers who can make AI content sound natural and engaging.

• Nurture email sequences – Every business with an email list needs a way to turn subscribers into buyers.

The "Brake Shop" Principle

Think of a brake shop. When a mechanic starts out, they don’t learn how to fix everything at once. They start with one specialty—like brakes—and expand from there. Do the same with copywriting. Master one type of copy, get paid, and then expand your skills as you go.

Real talk: If you spend just two focused days learning one copywriting skill and practicing, you can be ready to land a paid gig. The goal is progress, not perfection.

Step 2: Create a Simple Portfolio

A portfolio doesn’t mean an expensive website or years of experience. You just need three strong samples that show you can write.

Here’s how to create them quickly:

• Rewrite a bad ad – Find a weak Facebook or Google ad and make it better.

• Improve a weak website page – Pick a business website with unclear messaging and rewrite the copy.

• Craft a strong marketing email – Write an engaging email promoting a product or service.

No website? No problem. Save your samples in Google Docs and share the links when needed. The key is showing you can deliver results.

Step 3: Get Your First Client Quickly

You don’t need to wait months for work to come to you. Go out and get it.

Direct Outreach (DM Strategy)

Look for businesses with weak copy and send them a direct message offering to improve it. A simple message like, “Hey, I noticed your website could convert more visitors with a few small tweaks. I’d love to help—can I send over some ideas?” can start a conversation that leads to a paid gig.

Job Boards & Gig Sites (But the Smart Way)

Skip mass-applying. Instead, apply selectively with personalized proposals that stand out. Quality over quantity wins.

The Beta Offer Method

Offer a low-risk, small project to land your first client. Even a $100 gig builds momentum and can lead to referrals and higher-paying work.

Step 4: Turn Gigs into Steady Income

Once you’ve landed your first gig, leverage it to get ongoing work:

• Ask clients what else they need – Most businesses need multiple types of copy.

• Ask for referrals – Happy clients are often happy to refer you.

• Stay consistent – Instead of waiting for the perfect gig, keep reaching out and delivering value.

Pricing Strategy

Start with per-project pricing based on estimated hours. As demand and experience grow, raise your rates accordingly.

Ready to Start?

The minimalist path to copywriting isn’t about waiting until you feel ready—it’s about taking action. Learn one skill, create a few samples, land a gig, and build from there. Start today, and you could be getting paid to write within a week.