Let’s test your AI copyediting instincts ...

Here’s a quick AI-generated product description:

"Our ultra-soft socks provide maximum comfort, featuring a durable yet breathable design that’s perfect for all-day wear. Experience coziness like never before!"

Your challenge: Edit this copy to make it more persuasive and conversion-friendly. What would you change?

Once you’ve made your edits, scroll down to see my version and why I made those changes.

Always remember: There aren't "right" or "wrong" answers in copywriting or copyediting. All copyedits are judgment calls. Know-it-alls (including the one that makes us question ourselves in our own heads) forget this fact: only the actual response rates in a real-world A/B test could prove which copy performs better with a certain audience. So relax and give yourself permission to edit the way you see fit.  

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How I’d Edit This AI-Generated Copy (Did You Catch These Shortcomings?)

Original AI Copy:
"Our ultra-soft socks provide maximum comfort, featuring a durable yet breathable design that’s perfect for all-day wear. Experience coziness like never before!"

Edited Version:
"Step into all-day comfort with our ultra-soft, breathable socks—designed to keep your feet cool, dry, and supported. Say goodbye to sweaty feet and hello to lasting coziness."

Why These Changes?

1. More Direct and Engaging Lead-In – Instead of a generic opening, I immediately place the reader in the experience: "Step into all-day comfort…" This makes the copy more immersive.

2. Clearer Benefits Over Features – AI often lists features without making them compelling. I restructured the copy to emphasize what the socks do for the customer (cool, dry, and supported) rather than just describing them.

3. Stronger Contrast for Persuasion – The phrase “Say goodbye to sweaty feet and hello to lasting coziness” creates a contrast between a common pain point and the product’s solution. This makes the copy more emotionally engaging.

Takeaway for Your Own Copywriting

AI is great for generating a starting point, but small tweaks like these—leading with experience, focusing on benefits, and using contrast—make the difference between bland and compelling copy.

Try similar human-filtered edits in your own AI-generated content and see the impact!